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Proud of our heritage.
Grateful for peace.
Vietnam’s national interests come first
Put Vietnam’s national interests, sovereignty and reputation above private gain in editorial decisions and sharing.
Uphold the rule of law
Respect Vietnamese law and local rules. Do not publish misinformation, violate privacy or promote unlawful conduct.
Rooted in millennia of culture
Preserve heritage, respect beliefs and the cultural diversity of communities, and travel responsibly towards people and nature.
Remember sacrifice, cherish peace
Honour the martyrs who gave their lives for the nation’s independence and peace. Be respectful at historical and memorial sites; never exploit suffering for engagement.
Bring Vietnam closer to the world
Share an honest picture of Vietnam’s landscapes and people in Vietnamese and English. Welcome visitors with hospitality, respect and a willingness to learn together.
